ReAssure - UX research development

UX investigation project - personas, user journeys, site mapping and content hierarchy to provide detailed wireframes. 

The Problem

Screenshot%202017 07-14%2012.52.28

ReAssure (life and pensions company) needed a complete overhaul of their online presence

Huge volume of objective data about customers and products owned

Need to restructure the approach of the site so it caters for their most valuable customers

The Process

reassure%20 %20content%20hierachy

User research, establish archetype personas that represent the most important customers to the business

Develop these personas into a succinct document for company wide consumption

Document the pivotal user journeys for these personas

Set these user journeys to a site map defining content hierarchy of each mappable segment

Create interactive wireframe of site, documenting vital paths for key personas with the client

Close iterative relationship with clients, constantly checking the flow logic to ensure their new platform performs

The Product

Screenshot%202017 07-14%2012.53.35

Working within an agency team with project managers and the client, in-depth steps were taken to analyse their customer data. Forming quant data from their books we validated the strength and size of these groups through a full persona development workshop.

Establishing meaningful groups, their value, mapping their wants and needs. A major deliverable was a fully formed breakdown of their personas into a micro site - multiple iterations back and forth with the client to establish an accord of who they are and what they mean to the business. In-depth user journeys were then written - establishing exactly what these priority groups needed to achieve on the site.

These journeys could then be used to framework a content hierarchy sitemap, layout exactly what our groups need from each stage of their journey. With an intricately detailed understanding of the customer and what they are trying to achieve - an interactive wireframe was created. Often working in a collaborative environment - ensuring the created vision of the new journey matched with the research and the clients desires.  

transparent
transparent
transparent
transparent
transparent
transparent
transparent
transparent
transparent