User research, establish archetype personas that represent the most important customers to the business
Develop these personas into a succinct document for company wide consumption
Document the pivotal user journeys for these personas
Set these user journeys to a site map defining content hierarchy of each mappable segment
Create interactive wireframe of site, documenting vital paths for key personas with the client
Close iterative relationship with clients, constantly checking the flow logic to ensure their new platform performs
Working within an agency team with project managers and the client, in-depth steps were taken to analyse their customer data. Forming quant data from their books we validated the strength and size of these groups through a full persona development workshop.
Establishing meaningful groups, their value, mapping their wants and needs. A major deliverable was a fully formed breakdown of their personas into a micro site - multiple iterations back and forth with the client to establish an accord of who they are and what they mean to the business. In-depth user journeys were then written - establishing exactly what these priority groups needed to achieve on the site.
These journeys could then be used to framework a content hierarchy sitemap, layout exactly what our groups need from each stage of their journey. With an intricately detailed understanding of the customer and what they are trying to achieve - an interactive wireframe was created. Often working in a collaborative environment - ensuring the created vision of the new journey matched with the research and the clients desires.