Patch website

A step back from the hard-sell to think about the longevity of a buyers respect for a caring brand.

The Problem

Start%2020

Patch sell plants to urban gardeners. Unfortunately looking after plants can be tricky! Patch wanted to improve their offering of support for their plant parents. This in turn cycled up some stages of product page enhancements to further educate buyers on plant suitability for their spaces.

The Process

Start%2020

Stakeholder interviews
Evaluating the data on the current help pages. Interviews with stakeholders to ascertain the problem with current offering and where they want to get to.

Competition analysis
Taking a deep dive through similar products and search further a field to help offer up new solutions.

Plant care
Improving the way people can find help for their ailing plants. Wireframes and design layers with Sketch, mobile to desktop, and liaising with the dev team to create realistic improvements and new approaches.

Product page
Taking influence from a wide range of modern ethical product sale patterns to design product page improvements. From surfacing important data in a buying flow to adding elements of delight through small animations and engaging new layouts.

Search
Enhancing the site search to allow for different types of need e.g. low light, easy, child safeā€¦ helps buyers find plants for their lifestyle.

Filters
People design their rooms around their plants, so the capacity to filter by detailed characteristics will help the plants stay alive longer. In theory. 

The Product

Start%2020

The difficulty with Patch is its a brand in flux. The prospect of this project is to update design patterns within their brand - giving it a fresh approach without diverting down the path from its current design. The end result is making the most out of their design system whilst giving a few positive nudges in a new directions. Considering the journey from a user wanting to learn about their plant - be it whilst buying or post-sale. Taking a step back from the hard-sell to think more about the longevity of a buyers respect for a caring brand. 

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