Evaluating the data on the current help pages. Interviews with stakeholders to ascertain the problem with current offering and where they want to get to.
Taking a deep dive through similar products and search further a field to help offer up new solutions.
Improving the way people can find help for their ailing plants. Wireframes and design layers with Sketch, mobile to desktop, and liaising with the dev team to create realistic improvements and new approaches.
Taking influence from a wide range of modern ethical product sale patterns to design product page improvements. From surfacing important data in a buying flow to adding elements of delight through small animations and engaging new layouts.
Enhancing the site search to allow for different types of need e.g. low light, easy, child safe… helps buyers find plants for their lifestyle.
People design their rooms around their plants, so the capacity to filter by detailed characteristics will help the plants stay alive longer. In theory.
The difficulty with Patch is its a brand in flux. The prospect of this project is to update design patterns within their brand - giving it a fresh approach without diverting down the path from its current design. The end result is making the most out of their design system whilst giving a few positive nudges in a new directions. Considering the journey from a user wanting to learn about their plant - be it whilst buying or post-sale. Taking a step back from the hard-sell to think more about the longevity of a buyers respect for a caring brand.