Onezone is an app for finding and sharing great places to eat out. Natasha had great numbers and great potential behind her app, but it lacked that brand depth, that emotional connection to capture imagination. The app needed some visual excitement - but also structural UX re-development in key areas.
Natasha was very nervous about getting ‘designers’ involved. She had been burnt before. She was very sure on what she liked and didn’t like - so my role was to offer up options and check my ego at the door.
Natasha had a great concept of the features she needed help with so I connected together the product in wireframe form to make sure the lateral movement of interaction made sense.
Using Figma we carefully made out way through screens - making sure she was happy with there design direction at every turn.
Sometimes the flow of UX > Wireframe > Design doesn’t go to plan. There was some rethinking that had to be explored around how users interacted with the app in a social sense. Some design aspects had to be re-rolled to factor in changes.
Prototyping & Animation
As a native iOS app - creating an interactive prototype in Figma is essential to simulating some of the fell of certain transitions and micro interactions.
Building out a functioning design system with Figma will help Natasha and her devs moving forward, providing not only a framework for the designed screens - but building blocks for their new ideas.
The revised changes to Onezone in many areas are subtle - but to create a timeless design, often only subtle movements are required. Other functional UX challenges on the app have completely re-written how it can be used in a more practical natural form. I think the main success of this app is re-instilling trust in a founder that was wary of letting someone take a look at her app. Through careful feedback management and patience we made design decisions together. Complete with a design system - the building blocks of expanding the app are all within reach.