Fy! Is an app that provides a marketplace for beautiful prints and home objects. The volume of items on Fy! Is remarkable - but the interface, both visually and structurally, needed a lot of attention. The intent was to look at the app in a more granular way - isolating components and building up a framework.
Specific areas needed to be focused on: how users search on product-rich sites vs discovery. Simple wins of understanding a potentially buyers journey from advertising through to purchase. Making the process of building up a catalog of items you’d like to buy as natural as possible.
Pushing to the edges of what Fy! Could be. Thinking of ways of expanding into new ideas so we could compartmentalise what to tackle now, and what goes on the wish list.
Breaking up the areas of the app into tickets, then using Figma as a ‘design > feedback’ loop to make sure designer, pm and dev all had a clear picture of what’s on the right track and what needs more thought.
Some aspects of where Fy! Wanted to go was new territory. Pushing against a form of technical debt - new concepts were easier to engage with, so some aspects had to go right back to hand-drawn walk through to get right.
The use of focused catchups meant that as ideas were design, there was symbiosis between the component library of Figma and the dev sandbox to make the experience as beautiful as possible.
Lots of time was spent animating in Figma and After effects to bring that layer of delight to the plaftorm. The need to give the brand depth and detail through movement.
When working on iterative granular system refinement - it can be difficult to see the progress. Taking a step back from this project I can see its strength is in providing great new components to enhance the emotional depth of the brand and the app. Moreover re-instilling the importance of design into their business. They saw it as a way to sell things to people and had lost track on making something that people should love.